Your brand is a living, breathing experience. Many companies can easily find success generating small instances of buzz building, driving traffic to a specific product launch, or roll out. The truly great ones, however, know that they must immediately turn that engagement into valuable, long-standing relationships with their customer base.
That’s why each and every one of Sequoia Production’s brand activations is produced to showcase your product, increase your brand awareness amongst new and existing customers, and to foster deep connections between your company and your audience.
With Sequoia Productions, your brand activation event is not only generating real-time conversation, but also simultaneously transitioning that energy into your company’s larger, long-term strategy; promoting forward momentum and building emotional connections that will resonate far beyond the event itself.
Please follow the menu above to learn more about specific brand activation events to foster a long lasting relationship with your audience. Or, if you are ready to discuss your project, please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Unconventional Marketing - Making the Everyday Exceptional
Experiential events and disruptive marketing have quickly built a reputation as some of the most successful, modern forms of brand activation. These events allow you the opportunity to transport your audience directly inside your brand’s vision; taking them out of their world and placing them into yours in an innovative, striking manner.
At its core, unconventional marketing often involves building branding opportunities out of seemingly mundane or ordinary parts of life. It gives your company the ability to bring your product or brand to the places where your audience is best equipped to receive it; the real world.
By transforming everyday experiences into a marketing moment that reflects the power and promise of your brand, you are creating an opportunity to highlight your product, all while broadcasting it directly to your customer base.
Are you ready to bring your audience into your world? Contact us at (310) 836-3685 or email us at [email protected] and we will connect with you. Learn more about how to allow new and existing customers to engage directly with your brand on our Experiential Events page.
Experiential events allow your customers to engage directly with your brand in a surprising way. Now, they can touch, immerse themselves, and fully experience your brand. No longer are you just a product or a company- you are now an idea that can be tangibly experienced.
While experiential events are a highly effective way to bring more prospects into the world of your brand, Sequoia follows a set of strong guidelines to ensure that your event is building the right connections with your customers.
- 1. Start with your message. message. What do you want to say? A successful experiential event leaves customers with a takeaway that speaks to the core of your company. With Sequoia, we first determine precisely what your company’s message is, and then brainstorm an experience that will communicate that idea in an innovative, engaging way.
- 2. Integrate. An experiential event is an invitation- a tiny golden hook that encourages your customers to leave the flow of their normal lives and jump into the world of your brand.
- 3. Give value. value. What does your audience want? How can your event deliver precisely what they need? An experiential event is your chance to make your customer’s dreams come true, and to connect your brand with a positive, engaging experience that delivers direct value to your companies’ community.
- 4. Make tangible connections. We’ve grabbed our audience’s attention and generated meaningful conversation, but did we forge any new relationships? Remember to integrate your campaign with social media whenever possible to ensure that your event can foster longstanding relationships. Solicit likes and opinions on your product. Give your audience real power. Find interesting and inventive methods to earn new subscribers, fans, and followers. This will not only give you the opportunity to track the tangible impact of your campaign, but also creates a means for generating more and more momentum as your campaign progresses.
The bottom line? Experiential events can be an incredibly cost-effective way to plant your brand directly into the world of your customers, and to drive discussions that nurture new connections, both online and off.
Are you ready to let your customers engage directly with your brand in a surprising way? Please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Film Premieres and Upfronts
Film premieres and upfronts serve as the centerpiece of the film and television industry and are an invaluable tool for generating positive attention to a new piece of entertainment, all while courting major advertisers and media influencers at the start of an important sales period.
To pull off a successful film premiere or upfront, your event needs to reflect everything that is exciting, revolutionary, and appealing about your project. We create film and television products as an escape from the realities of life, to transport your audience into worlds they could never imagine. Shouldn’t your film premiere or upfront do the same?
Transport your audience into the same unimaginable worlds! Contact us today: (310) 836-3685 | [email protected].
How We Activate Brands
Your brand is so much more than an image, a color scape, or a font- it’s a story, one that must be integrated into every aspect of an event. Brand activations allow for an opportunity to put your company’s story on display, to bring it directly to the world of your consumer, and to build meaningful, long-lasting connections with the community.
At Sequoia Productions, we utilize our years of industry experience, and our full service creative and design department to ensure that your brand activation is unique, influential, and reflective of all the wonderful qualities that serve as the core of your company.
Recently, Sequoia was honored to partner with GetUpside, a smartphone application, to pull off a truly unique brand activation that served as a kickoff for their new marketing campaign.
First, we crafted the precise messaging our client wanted their audience to see into visual experiences by integrating that design in well populated locations throughout downtown Los Angeles. We transformed the bar in the lobby of the Indigo Hotel into the GetUpside Bar with branded decals and signage, custom branded menus, specialty cocktails and a late-night snack station, all hosted by GetUpside. The guest elevators had branded decals as well. To support attendees at a petroleum conference at the LA Convention Center we covered SUV’s with branded decals and offered rides to and from the hotels and convention center, further integrating the company messaging into the experience.
Along the way, we negotiated contracts, designed additional visuals, coordinated fabrication, installed production pieces, managed the event, and handled logistics of loadout upon completion. The result was a memorable event that gave GetUpside the boost they needed to successfully reach more customers.
No brand can simply take the world by storm on day one. They need someone to help conjure the electricity.
If your company is looking to spread its messaging out wide to the world at large, whether through a subtle nudge or an electric campaign, Sequoia Productions possesses the skills, expertise, and the knowledge required to generate meaningful, long-lasting conversation.
Your brand is a story. It’s time to tell it.
Contact us: (310) 836-3685 | [email protected].
Meeting and Conferences
Your company is a collection of minds; valuable employees each of whom possess specific skills that come together to bring your brand’s mission forward into the world.
Meetings and conferences allow for the best and the brightest of your industry to congregate, share their wisdom, and build meaningful connections for the future. From small scale seminars and symposia to weeklong conventions, exhibits, and trade shows, Sequoia Productions is uniquely equipped to ensure the most is made of every conference or meeting.
Please follow the menu above to learn how we can help you plan and produce meetings and conference that achieve your vision and reach your goals. Or, if you have specific questions to ask, please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
A productive conference hinges on the early stages of the planning process. What are your goals? What are you trying to achieve, and perhaps most important; from whom? Who is your audience and what are they specifically interested in and engaged with? What discussions and information would they find valuable?
These questions form the core of your planning stage and are vital to achieving success in any conference, trade show, convention or meeting.
Early in the process, Sequoia will assist in determining the factors that directly affect the scope of your project; event length, estimated attendees, budget considerations, etc. From there, we move into logistical specifications such as location, travel, lodging, and food and beverage.
Successful events are built off the back of diligent, thorough planning. With Sequoia Productions, no detail will be overlooked, no logistic unanswered, and together we will ensure your convention or conference is nothing short of extraordinary.
Now that you know more about our approach to the initial planning phase for your meeting or conference, please follow the menu above to learn more about the run-up, marketing and hosting of your event.
Or, if you are ready to start the conversation on how we can help you to produce your event, please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
The Runup to the Event
With the major milestones in place, it’s now time to handle the details, most importantly; your event’s theme. What will tie your conference or convention together? What would your audience find particularly interesting, valuable, or meaningful?
With an overarching theme in place, we can now easily begin to produce a world-class agenda, identifying appropriate speakers, sponsors, and guests for the event, and secure all final details.
When we have identified your event’s theme and worked through all the detail, it is time to spread the word. Please follow the menu above to learn how we can help to market your event and attract the right audience.
A small event may not require considerable marketing efforts such as a standalone website, or television and radio advertisements. But no matter the size of your conference, integration of digital marketing methods and promotional campaigns is a necessity. Larger events may require a registration portal for both attendees and exhibitors, and a full portfolio of supporting materials such as guides and pamphlets may be required to ensure the best experience for your guests.
With Sequoia's highly trained creative department, we can guide the creation and implementation of all materials to produce an effective, original marketing campaign that effectively drives traffic to your event.
Whether it is a local, national, or international event, Sequoia Productions has the expertise to market your event to your audience. Contact us now at (310) 836-3685 or email us at [email protected] and we will connect with you. Or, please follow the menu above to learn more about hosting your event.
Hosting Your Event
Now that it’s finally time to launch your event or conference, you will need hosting support and real-time event management to ensure optimal results. Sequoia can manage all logistics top to bottom, or simply provide support for your staff depending on the needs of the event. With any production, there is always a sizable amount of logistics to consider; check-ins, room setup, seating, AV, catering, security, etc., and utilizing a team with experience in these fields can be vital to an event’s success.
If Sequoia Productions have been tasked or you have secured high profile guests and speakers, speech and presentation production will become critical in creating a smooth and successful event. Sequoia Productions will assist in creating procedures and systems to account for any unforeseen production issues, technology failures, or scheduling errors, and our technical directors and stage managers possess the skills and experience necessary to run your event to the highest of standards.
Contact us now at (310) 836-3685 or email us at [email protected] and we will connect with you.
The Sequoia Approach to Conferences
When it comes to conferences, conventions, and meetings- the Sequoia approach boils down to two primary ingredients:
- 1. Every decision is driven by your goals and vision
- 2. We handle the details so you can truly host the event of your dreams.
With these guiding principles in place, Sequoia Productions can ensure that your event is produced ready to build meaningful connections, generate substantial returns, and continue the core work of your company or brand.
Do you have a few more questions or are you ready to start working on your event? Please contact us at (310) 836-3685 or [email protected] to start the conversation.
Galas and Awards
Galas and award events allow your guests to savor the luxury, the celebrity, and the grandiosity of a high-class event. These productions are often elaborate, exquisite experiences put on to celebrate a high-profile honoree or to highlight an extraordinary industry achievement.
Throughout its tenure, Sequoia Productions has had the privilege of producing esteemed galas and award events such as the Emmy® Awards Governors Ball, the Oscars® Governors Ball, G'Day USA Gala and an extensive roster of exclusive, high-end productions. For us, these events are moments to celebrate the excellence of our clients and express our own artistry as event management professionals.
When Sequoia was given the opportunity to produce the G’Day USA Gala, we knew that we were being tasked with much more than a routine simple event production. It was up to our team to execute an event that represented the very best of the longstanding and dignified relationship between two major world players; the United States of America and Australia. Through our work, we were able to produce a gala that reflected the deep connection shared between these two countries, and a night that served to foster an ongoing spirit of national cooperation and connection.
Over the years we were privileged to be tasked with producing some of the most exquisite galas and award events in the world. Please follow the menu above to learn more about how we achieved our clients’ visions.
The Big Picture – Multidimensional Immersion
With each award show and gala, Sequoia Productions dedicates itself to the creation of events that truly enliven our guests; activating their five senses, and immersing them into a world they have yet to experience. With each gala, our attendees are immediately transported into a magical reality, a place that is separate and apart from their day to day experiences, and that encapsulates their wildest dreams, their deepest desires, and their greatest ambitions.
Achieving this effect all begins with a look. When guests walk through the doors, they should immediately be met with a design that is unlike anything they have yet to experience. It should be striking, it should be new, it should inspire nothing short of complete awe and wonderment.
Then there are the sounds; notes, melodies, and tones that shape themselves to the feel and progression of the event. Sound and music drive any event, some are inviting and pleasant, others are electric and full of life.
The touch and the feel - these are the senses that build a long-lasting connection between an attendee and an event. When our guests brush against the fine linens of a cocktail table or the fabric of a perfectly placed settee, the feel must be precise.
The smell - the fragrances that greet your guests upon their first arrival, preparing them for the experience that is to come. From the food to the flowers- these aromas become a signature of your event, awakening all sensations and invigorating the moment.
And finally, the taste-- the cherry on top that’s just tart enough to please even the most cultivated palate. Innovative ingredients, master culinary techniques, and artistic combinations executed by skilled professionals and mixologists all work together to both satisfy and nourish your guests.
Are you ready to take your audience into another world at your next event? It would be our pleasure to help you make it possible. Please contact us at (310) 836-3685 or [email protected] to start the conversation.
Perfection Is The Standard
Awards shows and galas require a level of detail and prestige that can only be executed by the best in the event management industry. Each detail must be precise, each transition must be perfect, and nothing must be neglected when crafting a truly exceptional event.
At Sequoia Productions we dedicate ourselves to the creation of events that truly enliven your guests. To discuss how we can help with your next event, please contact us at (310) 836-3685 or [email protected].
Charity & Non-Profit Events
Any charity or non-profit event is a carefully constructed balancing act. Fundraising must be implemented in a cost-effective and often understated fashion, but value must still be imparted to your generous attendees. High ticket prices create an expectation of high return, even at a charity event or non-profit gala. Supporters must feel your appreciation throughout the evening, and all the while we must focus on executing the event’s main agenda; to create emotional connections that tie your community together in the long-term.
To produce a successful charity or non-profit event, event managers must impart an extra level of creativity on the planning process and careful consideration must be given to every detail.
For Sequoia, any successful non-profit event must be centered around a story; the story of the organization’s founding, the stories of those who have been most affected by a charity’s mission, and the stories we hope to tell in the future. By crafting experiences that guests can feel in their hearts, and that touch their imaginations, we can help inspire both supporters and team members alike to continue their important, vital work.
Sequoia Productions had the honor of assisting the Children’s Hospital Los Angeles in opening
their new facility. Together, we organized a 5k walk from Griffith Park to the facility that
included celebrity supporters and ended in a full-scale street party that shut down Sunset
Boulevard for the entire evening. The event included food stations featuring local restaurants, a
light show projection across the facade of the new building, and a night of celebration that set
an uplifting tone for the start of the hospital’s new enterprise.
Continuing the success of the 5k walk, Sequoia produced the hospital’s highly successful Dream for Kids Gala, a gorgeous interactive event housed inside a butterfly-inspired tent on top of the LA Live parking structure in downtown Los Angeles.
Please follow the menu above to learn how Sequoia can help your organization to raise funds and simultaneously create strong emotional connections with your community. Or, if you are ready to discuss your project, please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Live Auctions and Silent Auction
For an added fundraising opportunity at your event, live and silent auctions are an effective method for building support for your non-profit or charity.
If you are looking to produce a higher energy event, live auctions are exciting, fast-paced, and undeniably engaging.
No matter which type of auction you determine best fits the character and tone of your organization, these are a fantastic method for building support, engaging donors, and ensuring that the mission and values of your charity or non-profit can be shared amongst the community.
Want to explore auctions as a fundraising opportunity? Please contact us now at (310) 836- 3685 or email us at [email protected].
Charity Sporting Events
Sporting events have long proved a successful means of garnering support and boosting fundraising for a non-profit or charity. Popular events such as charity or celebrity golf tournaments, basketball or football games fielded by local groups, or a simple walkathon that anyone can join in, all serve as effective means for fundraising and building greater community support.
Of course, no sporting event is complete without a well-produced awards presentation. These productions can be funded through ticket sales, sponsorship opportunities or any combination of the two.
With our long-standing industry experience, connections, and our world-class team of skilled professionals, Sequoia Productions can assist you in producing a charity sporting event that not only helps you achieve the practical requirements of running a non-profit but also builds excitement and enthusiasm for all your future endeavors.
We have the expertise to bring your community together around your cause. Contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Executive Retreats, Appreciation Events, and Incentive Travel
When your company is undergoing a major infrastructural change or brainstorming new ways to grow and expand, an executive retreat can be a relaxing and effective method for promoting positive growth. With a little time, space, and a welcome change of scenery; there is no challenge too large and no issue too complicated for you and your team to tackle together.
At Sequoia, we pride ourselves on producing executive retreats that are not only relaxing and engaging but that gets to the core of what you want to accomplish with the excursion. By taking the time to understand what’s driving your retreat, and what you hope to see upon its completion, Sequoia Productions can strategize corporate getaways that promote unity and stimulate creativity, supporting your company as it grows into its next chapter and preparing you and your employees for future successes.
From sporting events designed to relax and promote bonding between your staff, to educational retreats where teams come together to learn and perfect a new skill or strategy, there is a wide range of events available for you and your company to collaborate and grow as a unit.
Please follow the menu above to learn more about using specific events to showcase employee appreciation. Or, if you are ready to discuss your event, please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Appreciation Events and Holiday Parties
Your employees are the lifeblood of your company. Showing your appreciation for their consistent work, their continued enthusiasm, and the dedication they pour into your company day in and day out is vital to maintaining a positive work environment and consistent morale.
Corporate appreciation events allow you a sacred time designated to telling your employees how invaluable they are to the success of your company. They are an investment into the happiness of your staff, and a wonderful moment to remember what matters most in business; the relationships we’ve made along the way and the success we share together.
For businesses looking for the perfect way to show their employees how much they are appreciated within their company, consider planning a holiday party. These seasonal events are designed to let your workers unwind, prepare for the coming work year, and enjoy some much- needed socialization and teambuilding with their colleagues.
Are you ready to discuss your employee appreciation event? Please contact us at (310) 836- 3685 or [email protected] to start the conversation.
A well-planned trip or event is a tried and true means for incentivizing superior results from your team. By rewarding top earners with a high-value incentive, you create an atmosphere and structure that allows for healthy competition, meaningful work, and consistent results. Incentive travel is just another great way an event management firm can help you reward your employees for excelling at the things they do best, ensuring that your team continues delivering top-notch work that is both fulfilling and exciting.
Still have a few questions about employee appreciation and incentive events? Sequoia can help you to make it a memorable event. Please contact us at (310) 836-3685 or [email protected].
Incentive Events and Team Building
For a company to consistently produce optimal results, it takes a team that is satisfied, fulfilled, and properly incentivized to complete duties to the highest capabilities. That’s where incentive programs and team building events come into play, to continue fostering goodwill and enthusiasm amongst your valued employees and to ensure that all team members understand that their work is appreciated and vital to the success of the company at large.
An experienced event manager can assist you in creating interesting, original experiences that effectively build cohesion amongst your team all while boosting morale.
Successful incentive programs and team building events are often centered around open-ended experiences that guide your employees to open up and share information organically, leaving them at the event’s conclusion authentically inspired and ready to continue their duties with positivity and engagement.
When produced to the highest standard, these events show your employees that they are a valuable part of a greater collective, that without their specific skills and contributions the team could not reach the substantial achievements they have enjoyed so far, and that together- your company can continue its success well into the future.
From board room to class room, we can assist you in creating interesting, original experiences that effectively build cohesion amongst all members of your team. Ready to discuss your event? Please contact us at (310) 836-3685 or email us at [email protected] and we will connect with you.
Team Building Events
A strong team is one that is unified, motivated, and that most of all, truly enjoys spending each and every day working alongside one another to achieve a common goal. Team building events are a crucial step in ensuring that your workers have the opportunity to learn and bond with one another on a deeper level, an investment that will not only pay off in the productivity and efficiency of your team, but most importantly; their happiness.
These events allow a team to practice and strengthen vital business skills, develop rapport and comradery, while also giving them the space to unwind, decompress, and build life-long ties with their colleagues.
Do you have a few more questions or are you ready to start working on your event? Please contact us at (310) 836-3685 or [email protected] to start the conversation.
Employee training and professional development are vital to the success of any company or organization. Not only do they keep your employee’s skills current, but they also provide networking and team-building opportunities that further and deepen the camaraderie of a strong team.
Transforming your corporate training into an exciting event is a fantastic way to infuse life into the process and ensure that your team undergoes these exercises with enthusiasm and candor.
Please contact us at (310) 836-3685 or [email protected] to start the conversation.
Board Meetings and Shareholder Meetings
Board meetings and shareholder meetings are often the only times where executives can interact directly with this valuable sector of a company’s leadership. They are a time to analyze and reset a company's direction and make critical decisions that can greatly affect future decisions and results.
By integrating a professional event manager to produce a high-quality event around your board or shareholder meeting, you can ensure that the session is run with dignity, focus, and an atmosphere that supports positivity.
We can help you to execute flawlessly on high visibility events such as board and shareholder meetings. Please contact us at (310) 836-3685 or [email protected] to start the conversation.
Milestone Events and Award Presentations
When your company comes to a major milestone in its history, hitting a million subscribers, tripling revenue figures, or reaching a 100th anniversary, this is a moment to not only celebrate but to reinforce your values, your mission, and your future ambitions.
Milestone events and award presentations are a perfect conduit for broadcasting your successes to both your team and the world at large. By understanding the roots that drive your company's story, Sequoia can produce a world-class event that reflects your achievements and celebrates the many milestones that have gotten you to where you are today. By celebrating where you have been, we lay the path for continued success into the future.
Whether we are creating a sweeping companywide gala or an intimate office anniversary, it all comes down to understanding the qualities that have led you to this moment.
When the University of California San Francisco began work on a new medical center in Mission Bay, we assisted in the production of a full-scale gala highlighting the efforts of the project’s critical facilitators and sharing the organization’s vision for the future in a way that brought their community and supporters together. As the facility doors opened, we were proud to have helped UCSF celebrate a major milestone that resonated so deeply with the thousands of patients who now could finally receive the essential care they so desperately needed.
Sequoia Productions excels at milestone events and award presentations and it would be our honor to work with you. Please contact us at (310) 836-3685 or [email protected] for any further information or to start the conversation.
The Key to Corporate Events
At Sequoia Productions, we know that the key to any corporate event is to first understand the company’s vision, goals, and ambitions for the event. From there, we can begin to design an event that embrace your vision and sets the table for the future.
We recognize that your events are very valuable. They are moments to rededicate yourself to your organization’s vision, to ensure that all team members are aligned with your brand and values, and tell the world the story of your company.
When you are ready to begin planning your next corporate event, please do not hesitate to connect with us, it would be an honor to work with you - (310) 836-3685 or [email protected].